Sports Technology News

Macesport Walk the ‘Tightrope’ Between Stakeholders and the Media in Sport

Coach and Athlete

Macesport is one of Britain’s leading independent specialist sports communications agencies. Their main passion is sports, and they use that as a driving force to providing bespoke solutions for a comprehensive variety of stakeholders in the sports industry.

The company was founded by Paul Mace in 2005, with the intention of establishing a unique sports specific communications consultancy which bridges the gap between sports and the media. Ben Thompson Macesports CEO said, “It’s our mission to seek opportunities that change the game and really set new benchmarks in the sports, PR, and marketing industry.”

From Global sports brands, sporting sponsors, sports governing bodies, sporting federations, and so on, Macesport has a range of clients that utilize their services and engage with the company.

Macesport has a wide selection of services that their clients can choose from such as, Media Relations, Social Media Strategy, Content, Sponsorship Activation, PR, Event Management, and so on. Through their hard work and an unparalleled level of contacts, the Macesport team have direct access to editors, lead execs, TV, radio, and digital network owners -all within the sports and media industries- which they leverage when working for their clients to provide them with the results they are looking for.

Further, Macesport has three core values; Respect, Relationships, and Trust. And, they follow these values in all their endeavors. These values have led them into receiving two Sports Industry Awards – for promoting Under Armour into the UK, and the successful launch of Hawk-Eye technology.

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