Sports Technology News

Brizi's Personal Jumbotron Makes the Selfie Stick Obsolete

Be honest. You detest the idea of selfie sticks, but you also hate the idea of asking a random stranger to take a picture of you and your friends at the U.S. Open. 

Brizi feels your pain.

That’s why they came up with a turnkey camera system that serves two purposes. First, it makes the selfie stick obsolete—a concept that every sports fan should stand up and cheer for. Brizi allows you and your rowdy friends to input your seat locations, throw up those big foam fingers, and snap a high-resolution photo that you can immediately share on social media.

It’s every fan’s dream to see themselves on the Jumbotron during the kiss-cam segment. Now, you don’t have to wait. Kiss away because Brizi becomes your personal photographer perched high in the rafters of your favorite team’s arena.

Anna Hu (CEO, Co-founder) and Sami Dalati (CTO, Co-founder) built a prototype in 2014, but their team hit a long trey when they signed the Philadelphia 76ers of the NBA. Later, they aced a serve by partnering with the U.S. Open.

More Than Fan Engagement

This personal Jumbotron hits a home run with the fans, but pro sports teams and their sponsors it’s more. It’s a bases-clearing grand slam.

That’s because Brizi’s business model goes further than fan engagement. They’ve integrated overlays, including team logos or event specific promotions for the photos. That may be partly the reason why the Portland Trail Blazers and the Australian Open have jumped on the Brizi bandwagon. They get their brand out to tens of thousands of their fans’ social media followers.

They can increase fan engagement exponentially and guarantee their sponsors thousands of more eyeballs for every shared snapshot. The company reports a 300x social amplification on every picture that makes its way to Facebook or Twitter.

From a marketing standpoint, it becomes a no-brainer for every single professional sports team around the globe with any semblance of a budget. Brizi’s clients have already discovered that with a personal Jumbotron every spectator has the potential to be a social media influencer.

That’s no joke in the overcrowded lanes of social media marketing.

Forward-Thinking Decisions

Along the way, Hu and Dalati have made some good decisions. Though they own all of the cameras, and they’re not looking to get into the business of selling them. They want to provide the best value for their customers. They’ve shown themselves flexible by installing their system for a tournament lasting a few days or for an entire season.

They’ve gone global—deploying to 7 countries and maintaining offices in 3. However, perhaps one of Brizi’s most important features is their vigilance regarding privacy concerns.

In an interview, Alexandre Nossovskoi told Sports Tech Today, “We’re very cognizant of privacy concerns, especially with our European clients who have very strict requirements. We get user permission to do anything with their photos…often organizers will use Brizi for contesting where the photo is taken for a chance to win a prize.”

That’s good news for privacy-conscious aficionados.

Asked about Brizi’s goals for this year, Ms. Hu replied, “Last year we built some incredible partnerships with big players that are helping to drive the vision of capturing moments worth remembering. This year, we’ve expanded that vision to help map the conversation between brands and shareable consumer moments. It’s a pretty big daunting mission and will take several years to realize, but we have such strong team & user engagement that allows me to say—Challenge Accepted!”

Can we all agree? Here’s to more Brizi and fewer selfie sticks.