Sports Technology News

Spending Money On Sponsorships? Fanpictor Will Measure The Real ROI For You!

Fanpictor recently announced on a new partnership with Coca-Cola to provide a digital, interactive light show at the 2017 iHeartRadio Jingle Ball taking place on December 8th at Madison Square Garden.

Today brands and rights holders understand that there are different issues they should focus on beside brand awareness, they are looking for ways to understand and measure their ROI and their revenue and this is exactly where Fanpictor jumps in.

It’s all about data analytics

The company that is a cutting edge technology company that develops innovative digital and on-site fan engagement solutions for both sponsors and rights holders, provides innovative, experiential inventory to properties, allowing them to drive higher value sponsorship deals plus new revenue streams for themselves and their corporate partners. Analytics package provides their clients with data driven fan insights broken down by location and demographics. These are the key components of determining the true ROI of sports sponsorship deals.

Fanpictor’s suite of digital solutions provides new targeted sponsorship opportunities and data analytics that can be sold to either properties or rights holders. The company charges a one time integration fee and a monthly technology license fee.

This flexible pricing enables Fanpictor to customize its payment terms to fit the different business models and budget constraints of its varied client base across a diverse range of industries, events and geographic locations.

Fanpictor has raised $2.8 million to date and planning a U.S. led Series B funding round for the first half of 2018.

Their highest profile clients include; Coca-Cola, the NHL, WME | IMG, the Carolina Panthers, Detroit Lions, UBS, Porsche, Roger Federer Foundation and the Spengler Cup.